Saturday, November 18, 2006

It's All Lies


Don't believe a word they say. Dove doesn't want to "redefine beauty", they want to sell products. They think that by putting "real women" in their ads, people will relate to their imperfections and choose their brand over all others. In truth, trying to make "real" people feel better about themselves doesn't mean their product is any more effective. Despite the acceptable values Dove promotes, they're not doing it for the good of society, they're doing it out of a profound love of money. Don't fall for it. ("Real" is in quotation marks because we tend to forget that Size 0 models are people too!)

14 comments:

Viva Las Divas said...

Oh my god! I feel exactly the same! I hate the way they can splash corny ads around and be like 'look what good people we are, by ten bottles of dove shower gel and get a free t shirt saying you are too.'

alanna said...

i was just thinking that, not everyone is curvy or fat or whatever, some people are born skinny.
yeah there's a lot of press about skinny models and how everyone's like ooh i have so much pressure to be thin, but come on, promoting 'real' beauty? like skinny people aren't naturally beautiful?
arrgh.
i shared these feelings with some (curvy, but in a way that means big boobs big bum, i am lacking in the latter) friends, and they got all offended and were like, yeah but those people are beautiful too. ok. fine, they're beautiful, but i'd rather see (the beautiful) gisele bundchen posing half naked on big billboards.
that is a looong comment

*emma* said...

dude i know what you mean.
it's like they think they're doing something so humanitarian and incredible by putting quote-real-endquote people in their ads. i mean, i guess it is cool that they use models who aren't dangerously skinny, but come on.

Anonymous said...

It's also interesting because Unilever, which owns Dove, also owns Axe body spray, and Axe ads are basically about subjugating very skinny girls.

Sarah said...

haha, great post, and very true.

daddylikeyblog said...

I wrote a paper on this subject. Sing it loud, sistah!

Shelby said...

hahahahaha..."real women dont have curves, they have a vagina" remember that Isabel? happy times ont he art trip :)

Bobble Bee said...

YEAH! finally someone says something coherent! all this talking about "real" people and skinny models really annoys me... models ARE real people and many of them are skinny by nature. I just think all this talk is more about envy than real concern... Bravo hipster for your blog and thoughts!

awesomegoddess said...

I agree. Dove publishes photos of women who aren't skinny. So what?

awesomegoddess said...

During Fashion Week in New York, one of the newspapers survyed the runway models to find out how old they were. Few were over age 18. Perhaps some starve themselves and will end up dead. But most are just tall girls who happen to be very skinny at this point in their lives. And runway modeling pays better than babysitting.

Anonymous said...

I just happened upon this site and I have to say that I believe Dove is trying to say that the majority of women don't look like models and they should be proud of the way they look; whether that be short and stocky, big and tall, medium and round, etc. And Awesomegoddess is right, most of the models are so young they are still children who haven't even grown into their bodies. And sometimes even models don't look like models. It's a known fact that magazine models are "redone and computerized." Their legs are lengthened, their cellulite, wrinkles, and blemises erased, etc. It is also well-known in the industry that drugs and eating disorders are rampant because they have to meet their "weigh ins." If they can't fit into the clothes that they are supposed to wear on the "catwalk," they don't get paid that day. Yes, models are real women, but sometimes real women at a high cost.

Olive said...

it's better they hire more realistic models than the heroine chic ones.

maybe I like that they employ all shapes and sizes of women not just the ones that weigh ninety lbs.

all of these corporations want our money. no one is innocent here.

we just have to ask ourselves "who is the least fucked?" or just DIY our lives.

Donald said...

Im sorry but this post is ridiculous. Every company is out to make money and is marketing in their own way. No one is doing it for the betterment of society.

Quinteros.G said...

You know what I see.. I see women that, yes, they aren't your average models, but yet they have perfect skin, not one mark on them. Fuck I have eczema for gods sake.. I don't see women with stretch marks parading themselves on beauty campains.. Fuck Dove, this whole industry is a lie.